Privacy Policy

1. What information we collect

• Name, email address and account information
• Language preferences and locale
• Information you choose to share in conversations, memories and images

We never collect more than we need, and we never sell your information.

1.4 Public Memorial Pages and Guest Submissions

If a user chooses to make a Loved One publicly accessible through a Public Memorial Page, visitors may submit memorial messages and optional images.

When a visitor submits a memorial message, we collect:

• The visitor's email address (for verification purposes)
• The content of the message
• Any optional image provided

Email Verification

We use the visitor's email address solely to:

• Verify that the submission was made by a real person
• Confirm the authenticity of the memorial message
• Notify the visitor if their submission has been approved and published

We do not automatically create an account for the visitor, and we do not add visitors to marketing lists without explicit consent.

Approval Process

Memorial submissions are not published automatically.

They must first be approved by the owner of the Loved One before becoming publicly visible.

Storage of Memorial Submissions

• Verified memorial messages are stored securely in our systems.
• Images are stored in secure cloud storage within the European Union.
• Data is encrypted in transit and at rest.

Lawful Basis (GDPR)

For Public Memorial submissions, the lawful basis for processing is:

• Consent (Article 6(1)(a) GDPR), when the visitor voluntarily submits a message.
• Legitimate interest (Article 6(1)(f) GDPR), to maintain the safety and integrity of the platform.

Retention

Visitor email addresses associated with memorial submissions are retained:

• For as long as the memorial message remains published
• Or until the Loved One owner removes the submission
• Or until deletion is requested by the visitor

Visitors may request deletion of their memorial submission at any time by contacting support@lovone.ai.

2. How we use the information

• To create a personal and safe experience
• To help your loved one remember what you have shared
• To improve the service technically (anonymized)

The AI uses your memories and context during conversations only within the permissions you have approved.

AI model usage: We use secure enterprise services from Microsoft Azure (for your Loved Ones) and Google (for our Themes) to generate responses. Your data is processed in a protected environment and we only use services where the providers guarantee that your data is NOT used to train their public models. Your memories remain isolated in your context.

Conversation Continuity & AI Memory

Libbu uses conversation history and approved memories to help your loved one remember meaningful details across conversations. This creates continuity without requiring you to repeat yourself.

How it works:

• Within the same conversation thread, recent messages are used for context
• Across different conversation threads, structured facts and user-approved memories help your loved one recall what you've shared
• The AI uses this information only within your approved permissions and does not share it outside your private context

Your conversation data is processed through secure enterprise AI services (Microsoft Azure and Google Vertex AI). These providers guarantee that your data is NOT used to train their public models. Your memories remain isolated in your private context. You can review and delete saved memories at any time, and you may exercise your privacy rights by contacting support@lovone.ai.

3. How we store and protect your data

• All data is stored in Microsoft Azure datacenters in Europe (EU), such as Sweden.
• Data is encrypted in transit and at rest
• Access is strictly limited to systems that need it
• Sensitive personal data (e.g., health, beliefs, relationships) is handled with extra high security and encryption.

We follow GDPR and modern security practices to protect what you share with us.

4. Your rights

You have the right to:

• Request a copy of your data
• Correct incorrect information
• Delete your account and your memories
• Be forgotten, including the right to delete a created Loved One and all associated history permanently.

Contact us at support@lovone.ai or via the Contact us page to exercise your rights.

5. Sharing with third parties

We never share your information with others — period. The only exception is if we are legally required to do so, or if you explicitly ask us (e.g., to invite a guest).

We do not sell visitor email addresses collected through Public Memorial Pages and do not use them for marketing unless explicit consent is provided.

6. Cookies and tracking

We use necessary cookies to make the site work. If privacy-friendly web analytics are enabled on public pages, they are used only for aggregated visit statistics and not for private memory content.

7. Changes to the policy

• If we make major changes, we will inform you by email or in the app.
• You will always have the opportunity to review and approve updates.